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Playbook series 21

The AI Agency

Start a one-person AI agency selling chatbots and automations to small businesses at $1,500 to $5,000 a build.

Small businesses want AI working for them, but they're stuck between $500 gigs and $15K agencies. This series builds the one-person agency that owns the middle.

Eight volumes cover the market math, a five-offer service menu with listed prices, the chatbot platforms priced and compared, building and launching a client bot in days without code, automation builds on Zapier, Make and Claude, winning clients locally and through demos, pricing and retainers, and scaling beyond your own hours.

  • 8 volumes
  • Level: Intermediate
  • Agency
  • Chatbots
$99One payment for all eight volumes.
Instant download, each volume as a PDF.
Get Volume 01 free

Already have Volume 01? Your purchase includes Volumes 02 to 08. All sales are final once downloaded. See our Purchase Agreement.

The outcome

By the end of the series.

  • Package five AI services with fixed scope and price
  • Launch a client chatbot in days, without code
  • Sell automation builds at $1,500 to $5,000
  • Win clients without cold email or ads
  • Turn projects into monthly retainers
Who it's for

Built for doers.

For freelancers, marketers and side-hustlers who want to sell AI services to small businesses. No coding required.

  • Freelancers
  • Marketers
  • Consultants
  • Side-hustlers
  • Step-by-step guidanceGo from setup to execution with clear, practical instructions.
  • Templates & promptsReady-to-use resources that save you hours.
  • Real-world examplesLearn from how it is actually done.
  • Progressive learningEach volume builds on the last, so you can go deeper.
The volumes

8 volumes. One system.

  1. 01

    The One-Person AI Agency

    See the market gap for a one-person AI agency.

    Read the companion article

    Small businesses are stuck between $500 gigs and $15K agencies. The market math for an unserved middle of $1,500 to $5,000 builds with retainers, and the one-person agency that owns it.

    Free
  2. 02

    The Service Menu

    Package five AI services with fixed scope and listed prices.

    Read the companion article

    Five fixed-scope offers with names, deliverables and price bands: the audit, the customer-service bot, the automation build, the content system and the retainer.

    Included
  3. 03

    The Bot Stack

    Pick the right chatbot platform for every client in minutes.

    Read the companion article

    Eight platforms priced with live links, from ManyChat at $14 to custom Claude API builds, and a one-question decision tree that picks the right tool for each client.

    Included
  4. 04

    The Bot Build

    Build and launch a client chatbot in days, without code.

    Read the companion article

    Deliver the flagship: a ManyChat comment-to-DM funnel, a Chatbase bot trained on the client's own documents, human-handoff rules and a go-live checklist. No code, repeatable every week.

    Included
  5. 05

    The Automation Practice

    Sell automation builds on Zapier, Make and Claude.

    The second product line: intake that routes itself, follow-up that never forgets and reports that write themselves, built on Zapier, Make and Claude and sold at $1,500 to $5,000 per build.

    Included
  6. 06

    The Client Machine

    Win clients locally and through warm demos, no ad budget.

    Fill your book without cold email or ad spend: local businesses, your warm network and demos that close on sight, with the audit as the front door.

    Included
  7. 07

    Pricing & Retainers

    Price builds and retainers with margin math you can defend.

    Middle-market price tables, token-level cost math for defensible margins, a proposal that closes without a call, and retainer structures for systems that mostly run themselves.

    Included
  8. 08

    Scale & Productize

    Systematise, productise and grow beyond your own hours.

    Systematise delivery, automate your own operations with the tools you sell, productise your offers, and choose a growth path: more retainers, fixed-price packages or your first contractor.

    Included
Start free

Read Volume 01 before you decide.

The One-Person AI Agency: see the market gap for a one-person AI agency. Free, straight to your inbox.

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Series 21 · 8 volumes

All eight volumes, one payment.

One-time purchase · Yours to keep