WE'VE SAT
on your side of the table.
We've built beauty brands, sold them into retail and been the client of agencies that overpromised. QYRAI™ is the team we wished we could have hired.
Why we started QYRAI™.
QYRAI™ started with two meetings. In 2019, Gail hired Shina to design LilyAna Naturals. Years later, Gail and Inna, after decades in the same industry without crossing paths, finally met working on The Stem Company.
Between us, we watched something shift. Customers stopped scrolling and started asking AI. Good brands (strong formulas, qualified clinicians, honest claims) were being passed over because AI couldn't find their proof or didn't understand it.
Fixing that takes brand, design, technology and evidence working together, so we put all of it under one roof.
Small team. Senior all the way through.
Three founders who have spent their careers inside beauty and wellness brands. The people on your first call are the people doing the work.
Gail
Sagel
Gail started her career on Wall Street at Bear Stearns, then built and sold her own beauty company. Since then she's advised founders on growth, valuation, mergers and exits across beauty, healthcare and technology. At QYRAI™ she leads strategy, partnerships and growth.
- Strategy
- Partnerships
- Commercialization
Inna
Tumarin
Inna has spent two decades getting brands onto the toughest shelves in beauty: Sephora, Ulta, Nordstrom, Boots, Target and Harrods. She founded Global Nourish Skincare. At QYRAI™ she leads the AI systems behind our work, including the Diagnostic and the QYRAI™ Library.
- AI systems
- Innovation
- Beauty & retail
Shina
Soobramoney
Shina has designed brands into more than 3,500 retail doors, from CVS, Target and Ulta Beauty to every major beauty retailer in South Africa, after starting out on packaging for MAC, Revlon and L'Oréal. At QYRAI™ she leads brand and technology: the identity clients see and the engineering underneath it, including qy-rai.com and the Diagnostic.
- Creative direction
- Design & build
- AI visibility
Working with us.
- You work with the founders.The people you meet are the people doing the work.
- We act like owners.If we see a problem, we raise it before you have to.
- Taste, then evidence.Every creative call has a reason, and we check whether it worked.
- We stick around.Brands get stronger when the same team keeps building them.
AI isn't the advantage. Judgment is.
Soon everyone will have the same tools. The edge is knowing what to build, what to say and what to leave out.
Say it kai-ray.
- QY
- is the queryEvery customer journey now starts with a question.
- R
- is the returnVisibility that doesn't bring in revenue is just noise.
- AI
- is the shiftWhat now shapes how brands are found, compared and chosen.
QYRAI™ is a brand, growth and AI visibility agency for beauty, aesthetics, wellness and health brands, focused on the US. Remote-first · hello@qy-rai.com
