WHAT WE
build and fix.
Our work is built to make your brand impossible to overlook, by your customers and the AI they ask.
Six disciplines from one senior team: brand, product, content and social, websites, paid and retention, and AI visibility, for beauty, aesthetics, wellness and health brands. Every engagement is scoped to your brand before we quote.
Talk to a founder
Brand strategy & identity
Know exactly who you're for and look as credible as you are. Consumer insight, positioning and messaging, then a visual identity your team can use without calling us.
- Strategy & positioning
- Visual identity system
- Brand stewardship & creative direction
Product development
Concept to launch. White-space analysis, product brief, COGS and pricing, contract manufacturer sourcing and packaging, plus custom formulation with a cosmetic chemist.
- New product development
- Formulation
- Packaging development
- Go-to-market
Content & social
Content with something to say. A strategy that gives every platform a job, always-on photo, video and UGC, and the community management that keeps it alive.
- Content strategy
- Content production
- Social media management
- UGC & creator content
Websites & e-commerce
A site that sells, and that AI can read. Shopify or custom builds, structured data and answer-ready pages, then ongoing SEO and conversion testing.
- Website design & build
- Website GEO optimization
- Site management, SEO & CRO
Paid & retention
Spend you can see working, and customers who come back. Paid social and search tied to revenue, and Klaviyo email and SMS that turn first orders into regulars.
- Paid social & search
- Klaviyo lifecycle build
- Email & SMS retention
AI visibility
Know what ChatGPT, Gemini and Perplexity say about you, and change it. We measure it with your Primacy Score™ and work on why you drop out of the answer.
- AI Visibility Audit
- GEO & AEO retainer
- Primacy Score™ tracking
Start small, or hand us the whole brand.
Every engagement is scoped to your brand after a Diagnostic and a call, so you only pay for what you need.
- 01
Start with an audit
Fixed scope · credited to your first monthFor brands that want to know what is holding them back before they commit.
- Brand, site and content review
- AI visibility and your Primacy Score™
- A prioritized plan of what to fix first
- 02
One service
A project or a monthly retainerFor brands that know the one thing that needs fixing and want specialists on it.
- Brand strategy & identity
- Product development
- Content & social
- Websites & e-commerce
- Paid & retention
- AI visibility
- 03Most complete
Full house
Six core retainers, one team, one reportFor brands that want one senior team running the whole thing, month to month.
- Every core service, joined up
- One team and one point of contact
- One monthly report on what moved
Not sure which fits? Book a call and we'll tell you honestly.
“Working with Inna has been effortless, her content perfectly captured our brand tone and really connected with our audience. We experienced an increase in sales and conversion by +48% and our social platforms gained organic growth by 3X. Worth the investment!”