The blog
Ideas for a more
intelligent marketing world.
Ideas.Insights.Perspective.Real impact.//
Fresh perspectives on brands, culture, technology and the changing rules of being seen.
- Playbook companionsOctober 12, 2026 · 2 min readCan You Really Get Paid to Travel?Yes, and the numbers are bigger than most people think. 86 percent of travelers now pick destinations based on creator content, and brands earn $3 to $7 for every $1 they spend on it.Read article
- Playbook companionsOctober 12, 2026 · 2 min readCan Your Pet Actually Make Money on Social Media?Yes, and the math is on the animal's side. Pet accounts out-engage human accounts two to three times over, and one study found the pet-led ad cost a third as much per result.Read article
- Playbook companionsOctober 12, 2026 · 2 min readCan You Really Make Money Posting Recipes?Yes, and the barrier to entry is a phone and a stove. Food is TikTok's biggest category, and even tiny accounts convert free-product deals into paid ones 40 to 60 percent of the time.Read article
- Playbook companionsOctober 12, 2026 · 2 min readHow Do Parenting Creators Actually Make Money?Parents influence roughly 85 percent of household purchases, and brands know exactly one voice outsells every ad: another parent who's been through the night they're in.Read article
- Playbook companionsOctober 12, 2026 · 2 min readIs AI Actually Taking Everyone's Jobs?Entry-level postings are down about 20 percent since 2022, and the most AI-exposed workers now out-earn their peers by about 47 percent. Both numbers are true, and together they tell you exactly what to do.Read article
- Playbook companionsOctober 12, 2026 · 2 min readWhy Is Everyone Suddenly Just Talking to Their Camera?One creator started from zero in late 2025, talking to her phone like a friend. Six months later: 360,000 followers and $1.2 million in sales. The internet named the format yapping, and it works for a reason.Read article
- Playbook companionsOctober 12, 2026 · 2 min readHow Many Income Streams Does a Creator Actually Need?The top earners average 3.3. Over half of all creators earn under $15,000 a year, and the ones who cross that line almost never do it on a single stream.Read article
- Playbook companionsOctober 12, 2026 · 2 min readWhat Should You Do in Your First Hour With Claude?Five small wins on your real life, in order, and a map called the Fluency Curve: Ask, Brief, Build, Run. Most people never get past the first stage. You'll know all four exist by tonight.Read article
Playbook companions
Every Volume has an article.
Read the idea here. Get the full method, prompts and templates in the Series.Browse the Playbooks
- Series 08 · Vol 01How Much Do UGC Creators Actually Make?Companion article to Volume 01 of The UGC & Influencer Guide.Read
- Series 10 · Vol 01Can You Really Get Paid to Travel?Companion article to Volume 01 of The Viral Travel & Hotel Creator Guide.Read
- Series 11 · Vol 01Can Your Pet Actually Make Money on Social Media?Companion article to Volume 01 of The Viral Pet Influencer Guide.Read
