Here's the answer: five offers, and not one more. The AI Audit at $300 to $750: one week of paid discovery mapping where the client's hours leak, the ranked automation plan, and the build quote. The Customer-Service Bot at $1,500 to $3,500, the flagship. The Automation Build at $1,500 to $5,000 for intake, follow-up, and reporting. The Content System at $2,000 to $4,000. And the Care Retainer at $200 to $1,000 a month per system. More offers dilute. Fewer under-serve.
The audit deserves the spotlight, because it sells every other offer. Paid beats free: free audits attract browsers and train clients that your thinking costs nothing, while a paid audit converts to builds at a higher rate because the buyer already invested. One rule removes the objection without discounting: the fee credits toward the build if they proceed within 30 days. And the audit recommends what the client needs, not what you enjoy building. Sometimes the honest rank says fix your intake form before any bot. Say so. That audit is the one that gets referred.
Then write scope like armor. Every offer lists what's included and what isn't: one platform per build, two revision rounds, one recorded training session, escalation-to-human rules in writing, and tools in the client's name on the client's card. No hidden subscription markups. The add-on menu turns scope creep into revenue instead of resentment.
The full menu is Volume 2 of our AI Agency guide.
What's written sells. What's bespoke stalls.