Café owner in a striped top and apron looking at her phone beside an espresso machine
Playbook series 26

The Local Answer

Make your local business the one AI names for 'best near me', then sell that as a service in your city.

In one year, the share of consumers using AI to find local businesses went from 6% to 45%. This series makes yours the name the answer gives.

Seven volumes cover the local shift, a neighbourhood question set and competitor map, Google, Apple and Yelp profiles done completely, the evidence AI uses to explain its choice, neighbourhood content, reviews and referrals, and how to turn all of it into a local AI visibility service you can sell.

  • 7 volumes
  • Level: Intermediate
  • Local SEO
  • AEO
$69One payment for all seven volumes.
Instant download, each volume as a PDF.
Get Volume 01 free

Already have Volume 01? Your purchase includes Volumes 02 to 07. All sales are final once downloaded. See our Purchase Agreement.

The outcome

By the end of the series.

  • Map the local questions buyers ask AI
  • Complete your Google, Apple and Yelp profiles properly
  • Build reviews AI repeats in your favour
  • Create content tied to your actual neighbourhood
  • Sell local AI visibility as a service
Who it's for

Built for doers.

For high-trust local businesses (clinics, med-spas, studios, services) and for marketers who want to sell local AI visibility.

  • Local businesses
  • Clinics
  • Med-spas
  • Marketers
  • Step-by-step guidanceGo from setup to execution with clear, practical instructions.
  • Templates & promptsReady-to-use resources that save you hours.
  • Real-world examplesLearn from how it is actually done.
  • Progressive learningEach volume builds on the last, so you can go deeper.
The volumes

7 volumes. One system.

  1. 01

    The Local Shift

    See how AI changed 'near me' search for local businesses.

    Read the companion article

    Consumers using AI to find local businesses went from 6% to 45% in a year. Written from Beverly Hills for high-trust local businesses that want to be the name the answer gives.

    Free
  2. 02

    The Local Question Set

    Map the local questions buyers ask AI and who gets named.

    Read the companion article

    A neighbourhood-level question inventory, a monthly local Primacy read of who gets named and why, and a competitor map that sets your build order.

    Included
  3. 03

    The Profile Trinity

    Complete your Google, Apple and Yelp profiles properly.

    Complete Google Business Profile, Apple Business and Yelp properly, and keep your details consistent so machines trust what they read.

    Included
  4. 04

    The Local Evidence Layer

    Build the credentials, press and reviews AI uses to recommend you.

    Pages that prove who you are, local press that anchors you, and review specificity that survives AI summaries.

    Included
  5. 05

    The Neighborhood Content Engine

    Create neighbourhood content that makes you the local name.

    Content anchored to your actual streets, a local-guide play that makes you the area's narrator, no-budget collaborations and a capture layer that turns neighbours into regulars.

    Included
  6. 06

    The Referral & Reputation Machine

    Systematise reviews and referrals so AI and neighbours recommend you.

    97% of local buyers read reviews and AI now repeats them. Steer reviews toward the summary you want and engineer referrals through your neighbourhood's existing networks.

    Included
  7. 07

    The Local AI Person

    Sell local AI visibility as a service in your city.

    Turn the series into a sellable service: a local AEO service menu, an audit that opens doors on any high street, a delivery calendar and positioning as your city's AI visibility expert.

    Included
Start free

Read Volume 01 before you decide.

The Local Shift: see how AI changed 'near me' search for local businesses. Free, straight to your inbox.

Café owner in a striped top and apron reading Volume 05 of The Local Answer
Series 26 · 7 volumes

All seven volumes, one payment.

One-time purchase · Yours to keep