Woman in a burgundy leather jacket and sunglasses sitting on a stool in a photo studio

Playbook series 07

Founder's Face

Build a founder brand that people trust and AI engines cite, on three hours a week.

Buyers research the founder before they say hello, and AI engines now favour a named person with checkable expertise over a logo. This series treats your face as infrastructure, decided like an operator.

Five volumes take you from the honest cost-benefit and your positioning, through a voice system that stops AI writing for you, one home platform worked deeply, and podcast and press appearances that become citations, to a cadence you can sustain and a brand bigger than your calendar.

5 volumes
Level: Intermediate
Personal brand
Thought leadership

$69One payment for all five volumes.
Instant download, each volume as a PDF.

Get Volume 01 free

Already have Volume 01? Your purchase includes Volumes 02 to 05. All sales are final once downloaded. See our Purchase Agreement.

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The outcome

By the end of the series.

Decide whether a founder brand is worth your hours
Position on three topics you can prove
Build a voice doc so AI drafts sound like you
Land podcasts and press that become AI citations
Handle criticism with a playbook, not panic

Who it's for

Built for doers.

For founders and experts who know they should be more visible but don't want to become full-time content creators.

Founders
Consultants
Experts
Executives

Step-by-step guidanceGo from setup to execution with clear, practical instructions.
Templates & promptsReady-to-use resources that save you hours.
Real-world examplesLearn from how it is actually done.
Progressive learningEach volume builds on the last, so you can go deeper.

The volumes

5 volumes. One system.

01
The Decision
Decide if a founder brand is worth it, then position from evidence.
Read the companion article
What's inside
Decide like an operator whether a founder brand is worth your hours, position on three topics you have the right to win, run your own discovery audit, set your privacy line, and complete a setup sprint for profiles and facts.
Decide like an operator whether a founder brand is worth your hours, position on three topics you have the right to win, run your own discovery audit, set your privacy line, and complete a setup sprint for profiles and facts.
Free
02
The Voice on Record
Extract your voice doc and story bank so AI multiplies your thinking.
Read the companion article
What's inside
Extract a voice doc from an hour of you talking, build a story bank and opinion inventory, run a drafting pipeline from memo to post, and quality-check everything so AI multiplies your thinking without ghost-writing it.
Extract a voice doc from an hour of you talking, build a story bank and opinion inventory, run a drafting pipeline from memo to post, and quality-check everything so AI multiplies your thinking without ghost-writing it.
Included
03
The Platform Engine
Choose one home platform, waterfall to the rest and own the golden hour.
Read the companion article
What's inside
Choose one home platform from three data points, set up your profile as a landing page, post three to four times a week around pillar pieces, automate a waterfall to other platforms, and spend one golden hour engaging.
Choose one home platform from three data points, set up your profile as a landing page, post three to four times a week around pillar pieces, automate a waterfall to other platforms, and spend one golden hour engaging.
Included
04
The Citation Machine
Land podcasts and press, then check the citations actually land.
Read the companion article
What's inside
Build a podcast and guest target list, pitch the episode rather than yourself, prep in twenty minutes and speak in quotable passages, answer journalist requests, and turn every appearance into clips and verified citations.
Build a podcast and guest target list, pitch the episode rather than yourself, prep in twenty minutes and speak in quotable passages, answer journalist requests, and turn every appearance into clips and verified citations.
Included
05
The Face That Scales
Keep it sustainable, handle criticism and build a brand bigger than you.
What's inside
Audit your hours quarterly, plan seasons including quiet ones, triage criticism in ten seconds, own your mistakes publicly, put the founder brand on the company scoreboard, and build voices beyond yours.
Audit your hours quarterly, plan seasons including quiet ones, triage criticism in ten seconds, own your mistakes publicly, put the founder brand on the company scoreboard, and build voices beyond yours.
Included