Here's the answer: one home platform, chosen by where your buyers do their research, and three to four posts a week on it. Not five platforms. Not daily. Founders who post daily for two weeks and then vanish for a month lose to founders who show up three times a week for a year, because every algorithm rewards the steady account and quietly buries the erratic one.
Picking the home means following the buyer, not the trend. Selling to businesses usually means LinkedIn. Selling to consumers usually means Instagram or TikTok. Deep expertise with a patient audience can mean YouTube. You don't need an opinion about which platform is best. You need to know where your next customer already spends their attention.
Then make one hour of thinking feed everything. It's called the waterfall: one substantial piece each week, a real story or a real argument in your own voice, and AI reshapes it into roughly seven outputs, the post, the thread, the short version, the visual. You think once. The machine multiplies.
And here's the part almost nobody does: the golden hour. Spend the sixty minutes after posting replying to every comment and leaving a few real comments on other people's posts. Posts that earn about three meaningful interactions in that first hour reach around five times more people. Posting and vanishing leaves most of your reach on the table. One last upgrade: treat your profile like a landing page, because every good post sends strangers there. Headline says who you help. Pinned post proves it.
The full engine is Volume 3 of our Founder's Face series.
Show up steady. The algorithm keeps score.