Design & Build
Go from brand kit to landing page, website, app MVP and Shopify store, built with AI and held to a design standard.
Sites, apps and stores now cost a chat message to build. What AI didn't automate is taste: knowing what good looks like and refusing to ship less. This series builds both.
Ten volumes cover why taste is the job, a one-page brand kit, building with Claude artifacts, landing pages that convert, a full website in a day, app MVPs without code, Shopify from scratch, the product page masterclass, the store system around it, and launching and iterating.
- 10 volumes
- Level: Start here
- Design
- Web
Instant download, each volume as a PDF.
Already have Volume 01? Your purchase includes Volumes 02 to 10. All sales are final once downloaded. See our Purchase Agreement.
By the end of the series.
- Build a one-page brand kit in an afternoon
- Ship a landing page and a full website in a day
- Scope and launch an app MVP without code
- Set up a Shopify store click by click
- Build product pages that sell
Built for doers.
For founders and small teams building their own brand, site or store, who care how it looks and want it to convert.
- Founders
- Small brands
- Designers
- Ecommerce
- Step-by-step guidanceGo from setup to execution with clear, practical instructions.
- Templates & promptsReady-to-use resources that save you hours.
- Real-world examplesLearn from how it is actually done.
- Progressive learningEach volume builds on the last, so you can go deeper.
10 volumes. One system.
- 01
The Design Shift
Learn why taste is the job now and map the path to launch.
Read the companion articleBuilding is now cheap; taste isn't. Why taste is the job, how to train your eye, and the ten-volume path from brand kit to launched store.
Free - 02
The Brand Kit
Build a one-page brand kit everything else pulls from.
Specify the brand on one page in an afternoon with Claude and Canva: exact colour codes, two typefaces and their jobs, six voice rules and logo files in every format you need.
Included - 03
Claude Design
Build and publish real pages and tools with Claude artifacts.
A step-by-step walkthrough of building with Claude artifacts (working sites, tools, diagrams and AI-powered apps), from setup and first build to the iteration loop that gets a draft shipped.
Included - 04
Landing Pages That Convert
Build a landing page block by block that converts.
One page, one job. The landing page anatomy block by block, copy written with Claude in your voice, and shipping it through the free stack from Volume 3.
Included - 05
Website in a Day
Build and launch a full small-business website in one day.
A five-page small-business site in one focused day, scheduled hour by hour: sitemap, page-by-page build, domain and a go-live checklist.
Included - 06
App MVPs Without Code
Scope and ship an app MVP without code.
Scope the app in one sentence, prototype free with Claude artifacts, graduate to Lovable or Replit for accounts and data, and validate before building version two.
Included - 07
Shopify From Scratch
Set up a Shopify store from zero, click by click.
Account, plan, free theme, payments, shipping, taxes, legal pages and navigation, click by click in Shopify's own setup order, with prices verified and linked.
Included - 08
The PDP Masterclass
Build product pages that sell, element by element.
An annotated, element-by-element breakdown of a leading DTC beauty product page, turned into build instructions for your own product pages.
Included - 09
The Store System
Wire collections, apps, email capture and checkout into one store.
Collections that match how people browse, a short app list, email capture, checkout fixes for the reasons 70% of carts are abandoned, and the AI assistant included in your Shopify plan.
Included - 10
Launch & Iterate
Launch everything you built and keep it converting.
Pre-launch QA, a launch day that uses every system in the library, and a weekly design desk that keeps it all converting after launch.
Included
Read Volume 01 before you decide.
The Design Shift: learn why taste is the job now and map the path to launch. Free, straight to your inbox.
All ten volumes, one payment.
One-time purchase · Yours to keep
