QYRAI
Who we are

Operators, creatives and technologists. In that order, all at once.

QYRAI™ is an AI visibility and growth company that helps brands become the answer AI recommends, through the QYRAI™ Diagnostic, the QYRAI™ Playbook Series, and our AI creative marketing agency.

QYRAI™ founders Gail Sagel, Shina Soobramoney and Inna Tumarin standing together in ivory suits in a bright busy space
Our story

Why we
started QYRAI™.

QYRAI™ started with two meetings. In 2019, Gail interviewed Shina to be the graphic and product designer for LilyAna Naturals. Years later, Gail and Inna, after decades in the same industry without ever crossing paths, finally met working on The Stem Company. Together, we watched the ground move: customers stopped searching and started asking AI, and brands with real substance were being passed over because AI couldn't find or trust their proof. So we built QYRAI™: one senior team for the whole brand, because being chosen by AI takes brand, design, technology and evidence working together.

The team

Small team.
Heavyweight judgment.

Gail sees the shift. Inna creates the sell. Shina brings it to life.

We're deliberately not a large agency. You work with the founders, and the founders do the work.

Gail Sagel, Founding Partner & CEO of QYRAI™
Founding Partner & CEO

Gail Sagel

Ahead of the curve, every time: introducing companies to derivative products to manage risk on Wall Street, launching a beauty and spa retail concept business before Sephora and med spas, selling beauty brands on Amazon before it was accepted, and taking Amazon brands into mass retail. At QYRAI™ she leads strategy, client partnerships and AI authority. Now she's leading brands into AI.

  • Client partnerships
  • Operations
  • Delivery
Inna Tumarin, Co-Founder & Chief Innovation Officer of QYRAI™
Co-Founder & Chief Innovation Officer

Inna Tumarin

Inna gets brands onto the world's toughest shelves: Sephora, Ulta, Nordstrom, Harrods. She has led more than $500 million in brand profit and was named one of Forbes' Top 10 Female Leaders. She founded Global Nourish Skincare and was CEO of Vanity Planet Beauty. At QYRAI™ she leads innovation and helps brands sell where customers decide next: inside AI.

  • Brand strategy
  • Positioning
  • Go-to-market
Shina Soobramoney, Co-Founder & Chief Brand Officer of QYRAI™, seated in an ivory suit
Co-Founder & Chief Brand Officer

Shina Soobramoney

True designer excellence, she builds what she designs: brand identities, websites, Shopify stores and email and SMS programs, all engineered to be found by AI search. She designed and built the QYRAI™ site you're reading.

  • Brand & art direction
  • Web & Shopify
  • UX & CRO
  • AI systems
Brands we've worked with
How we work with clients

What it's like
to work with us.

You work with the founders.The senior people you meet are the people doing the work. No hand-offs to juniors.
We take ownership.We don't wait for a brief for every task. We run your brand like it's ours.
Taste and evidence.Every creative decision has a reason, and we measure whether it worked.
Partnership, not projects.Brands compound when the same team keeps building them.
What we believe

AI is not the advantage.
Judgment is.

Everyone will have the same tools. The edge is knowing what to build, what to say and what to leave out: taste, strategy and execution that machines can't supply.

The name

Say it kai-ray.

QYis the query. Every brand now begins with a question asked by a machine.
Ris the return. Visibility that doesn't produce revenue is noise.
AIis what decides how brands are discovered, compared and chosen.
Global · Remote-firstWorking with brands in the United Stateshello@qy-rai.com

Let's build what's next
together.

Talk to us See our work