The Viral Pet Influencer Guide
Turn your pet into a character people follow and brands pay, with a directory of 500+ pet industry contacts.
Pet accounts out-engage human accounts two to three times at every follower tier, and pet brands now buy creator-first. This series turns an ordinary pet account into a business.
Ten volumes cover the pet economy, building a character, a Claude studio, story arcs and hooks, capturing natural behaviour without forcing it, Instagram and TikTok, brand deals and UGC, a portfolio and media kit, rates and contracts with welfare clauses, and a directory of 500+ pet brands, contacts and agencies.
- 10 volumes
- Start here level
- Pets
- Influencer
Already have Volume 01? Your purchase includes Volumes 02 to 10.
All sales are final once downloaded. See our Purchase Agreement.
By the end of the series.
- Build a pet character with a lane and a voice
- Batch a week of natural pet content in one session
- Price gifted, paid, UGC and whitelisted deals
- Sign contracts with pet welfare clauses built in
- Pitch 500+ pet brands, contacts and agencies
Built for doers.
For pet owners who want their account to pay for itself and then some, from first post to brand deals. No big following needed to start.
- Pet owners
- Pet creators
- UGC creators
- Step-by-step guidanceGo from setup to execution with clear, practical instructions.
- Templates & promptsPlug-and-play resources that save you hours.
- Real-world examplesLearn from real use cases, not theory.
- Progressive learningEach volume builds on the last, so you can go deeper.
10 volumes. One system.
- 01The Pet EconomySee how the pet economy pays and where ordinary pet accounts earn.Read the companion articleFreeGet it free
The pet industry in numbers: a $152B US market where pet accounts out-engage human accounts two to three times at every follower tier. How the money works beneath the celebrity pets, and how ordinary accounts fund their treats, then their households.
- 02The Niche & The CharacterTurn your pet into a character with a lane, a voice and a running bit.Included
'Cute pet' isn't a niche. Build a character people follow: the lane map from breed life to rescue stories to multi-pet chaos, a character sheet that makes captions easy, a one-viewer profile and a 90-day commitment.
- 03The Claude StudioBuild a Claude studio that turns your camera roll into captions and pitches.Included
Load one Claude Project with your pet's character sheet, your voice and an archive of real moments, then use five studio skills to turn a camera roll into captions, scripts, brand replies and pitches.
- 04The Storytelling EngineUse pet story arcs, hooks and captions that turn clips into follows.Included
Five pet story arcs beat by beat, seven hook formulas, the caption-as-screenplay method that makes silent footage speak, and an honest verdict structure for product content that keeps trust while sponsors renew.
- 05The Content SystemCapture natural pet moments and batch a week of episodes in one session.Included
A $150 always-on capture setup, patience protocols for natural behaviour (never forcing a moment), four CapCut templates, a weekly batch edit and a buffer that survives vet weeks and your day job.
- 06The Platform EngineGrow on Instagram and TikTok with series, trends and a weekly read.Included
Run Instagram and TikTok as one funnel: a profile brands judge in nine seconds, numbered series, a trend protocol with a welfare gate, golden-hour engagement in character, collabs and a Friday review.
- 07The Deal BusinessPrice pet brand deals and UGC, from gifted to paid and whitelisted.Included
Two ways to earn: your channel (gifted to paid) and your craft (UGC for brand ad accounts). A deliverable dictionary, the gifted ladder, pre-quote questions, pet talent platforms, whitelisting rates and affiliate income.
- 08The Portfolio & The KitBuild the portfolio and media kit brands check before they pay.Included
Five proof pieces, a one-page portfolio, a live media kit led by the engagement numbers pet brands check, Canva builds for both, a receipts folder and a quarterly buyer's-eye audit.
- 09The Money & The MachineSet your rates, sign safe contracts and run weekly brand outreach.Included
A visual rate card, four negotiations scripted, an eight-clause agreement with pet welfare and taste-test clauses, a hundred-brand outreach list with five templates, a weekly rhythm and a seasonal pitch calendar.
- 10The PR List & The LaunchWork a directory of 500+ pet brands, contacts and agencies to launch.Included
A directory of 500+ doors into the pet industry: fifty named contacts at brands from BarkBox to Tractive, 434 researched brands across every category, and pet talent agencies. Plus the pitch, gifted-to-contract pipeline and 90-day launch.
Instant download after checkout: each Volume as a PDF.
Updates aren't guaranteed. When we release a new edition, we'll let you know.
