The Viral Food & Kitchen Guide
Turn your cooking into a paid creator business, with a directory of about 500 food brands, retailers and PR agencies.
Food is TikTok's highest-volume category and has the biggest sponsor pool in the creator economy. A phone and a stove are the whole barrier to entry; this series is everything after that.
Ten volumes cover the food creator economy, your lane and signature, a Claude studio, story arcs and sensory language, filming while you cook, TikTok, Instagram and search, sponsored recipes and UGC, a portfolio and media kit, rates and contracts, and a directory of about 500 food brands and agencies.
- 10 volumes
- Start here level
- Food
- Influencer
Already have Volume 01? Your purchase includes Volumes 02 to 10.
All sales are final once downloaded. See our Purchase Agreement.
By the end of the series.
- Pick a food lane and a signature people remember
- Film a week of content while you cook dinner
- Price sponsored recipes, UGC and whitelisting
- Build a media kit CPG brands trust
- Pitch about 500 food brands, retailers and agencies
Built for doers.
For home cooks and food creators who want brands paying for their recipes. Works from your own kitchen with a phone.
- Home cooks
- Food creators
- UGC creators
- Step-by-step guidanceGo from setup to execution with clear, practical instructions.
- Templates & promptsPlug-and-play resources that save you hours.
- Real-world examplesLearn from real use cases, not theory.
- Progressive learningEach volume builds on the last, so you can go deeper.
10 volumes. One system.
- 01The Food Creator EconomySee why food has the biggest sponsor pool in the creator economy.Read the companion articleFreeGet it free
Food is TikTok's highest-volume category with the biggest sponsor pool in the creator economy. The market in numbers, why mid-tier food creators are a favourite buy for CPG brands, and why a phone and a stove are the whole barrier to entry.
- 02The Niche & The TablePick your food lane and build a signature dish, phrase and ritual.Included
'Food account' isn't a niche. A twelve-lane map from budget dinners to fire cooking, a signature system (the dish, the phrase, the ritual) that makes you quotable, a one-viewer profile and a 90-day commitment.
- 03The Claude StudioBuild a Claude studio that turns one cook into a week of content.Included
Move recipe writing, captions, brief replies and pitches into one Claude Project loaded with your voice and recipe archive, with five studio skills that turn one cooking session into a week of content.
- 04The Storytelling EngineUse food story arcs, hooks and sensory language that hold viewers.Included
Five food story arcs, seven hook formulas, sensory grammar that makes a screen smell like garlic, a sponsored-recipe method that keeps ads feeling like episodes, and a story calendar.
- 05The Content SystemFilm while you cook with a $200 setup and a 90-minute weekly batch.Included
A $200 counter studio with two fixed camera positions, an overhead rig, shoot-while-you-cook protocols, four CapCut templates, a weekly 90-minute batch and a buffer for holidays and busy weeks.
- 06The Platform EngineGrow across TikTok, Instagram and search with series and trends.Included
TikTok pays completion, Instagram pays saves, search pays forever. A storefront profile, format mix, numbered series, a 72-hour trend protocol, golden-hour engagement, collabs and duets, and a 120-day growth arc.
- 07The UGC & Deal BusinessPrice sponsored recipes, UGC, whitelisting and retail media deals.Included
Sponsored recipes and ambassador deals on your channel, plus UGC for brand ad accounts. A food deliverable dictionary, the kitchen-test clause, pre-quote questions, money scripts, marketplaces, and whitelisting and retail media pricing.
- 08The Portfolio & The KitBuild the portfolio and media kit food brands check before paying.Included
Five proof pieces, a one-page portfolio, a live media kit led by completion and saves, Canva builds for both, a receipts folder, and a quarterly audit that reads you the way a CPG brand does.
- 09The Money & The MachineSet rates, sign the right contracts and run weekly brand outreach.Included
A visual rate card, four negotiations scripted, an eight-clause agreement with kitchen-test and claims clauses, a hundred-brand outreach list with five templates, a weekly rhythm and a food budget calendar.
- 10The PR List & The LaunchWork a directory of about 500 food brands, retailers and PR agencies.Included
About 500 doors into food: CPG and DTC pantry brands, beverages, appliances, meal kits, grocery retailers, restaurants with creator programmes, food media and PR agencies. Plus the pitch, gifted-to-contract pipeline and 90-day launch.
Instant download after checkout: each Volume as a PDF.
Updates aren't guaranteed. When we release a new edition, we'll let you know.
