The UGC & Influencer Guide
Turn beauty content into real income across UGC, social media management and influence, run like a business.
Content creator isn't one job, it's three: UGC creative, social media architect and influencer, each with different buyers and economics. This series, written for the beauty vertical, teaches you to run all three as one system.
Fifteen volumes cover your niche, a Claude-run studio, storytelling, batch content, Instagram and TikTok growth, UGC pricing, a portfolio that closes, outreach, rates and contracts, the brand deal lifecycle, measurement, scale and a PR list to launch with.
- 15 volumes
- Start here level
- UGC
- Influencer
Already have Volume 01? Your purchase includes Volumes 02 to 15.
All sales are final once downloaded. See our Purchase Agreement.
By the end of the series.
- Choose a beauty niche with provable demand
- Run a one-person content studio with Claude
- Film a month of content in one day
- Price UGC deals with licensing and add-ons
- Pitch 25 brands a week that read as personal
- Turn one-off deals into retainers
Built for doers.
For aspiring and early beauty creators who want to get paid for content, with or without a big following. Also useful for social media managers moving into beauty.
- Beauty creators
- UGC creators
- Influencers
- Social media managers
- Step-by-step guidanceGo from setup to execution with clear, practical instructions.
- Templates & promptsPlug-and-play resources that save you hours.
- Real-world examplesLearn from real use cases, not theory.
- Progressive learningEach volume builds on the last, so you can go deeper.
15 volumes. One system.
- 01The Creator Economy, MeasuredMap every way creators earn and pick which of three careers comes first.Read the companion articleFreeGet it free
The three creator careers (UGC creative, social media architect, influencer), every earning channel in cash and product, why beauty is the right vertical in data, how storytelling changed what brands buy, and which career to start first.
- 02The Niche DecisionChoose a beauty sub-niche with provable demand and a 90-day commitment.Included
A beauty sub-niche map across skincare, makeup and formats, a research sprint where Claude reads the market's comments, the 'only you' test and story inventory, and a positioning sentence plus a 90-day commitment.
- 03The Claude StudioBuild a Claude Project and five skills that run your one-person studio.Included
Build a Claude Project click by click, learn the five-part prompt anatomy, install five studio skills, and connect the tools that replace paid subscriptions, so every request starts from your niche and voice.
- 04The Storytelling EngineUse five story arcs and hook formulas to hold watch time.Included
Five story arcs beat by beat (journey, ritual, verdict, sacrifice, companionship), hook formulas and a language bank, beauty's sensory grammar, and a Script Doctor workflow with a story calendar.
- 05The Content SystemLight, batch-film and edit a month of beauty content in one day.Included
The studio and lighting itemized, a batch filming day hour by hour, an edit line with captions, and an automated shipping pipeline, saving your live energy for trends and replies.
- 06The Instagram ArchitectureEngineer your profile, test with Trial Reels and run a 120-day growth campaign.Included
Engineer the profile and grid to convert, test weekly with Trial Reels, use collabs, carousels and stories for velocity, and run a 120-day growth campaign phase by phase.
- 07The Short-Form LabTranslate your system for TikTok, trends, TikTok Shop and Spark Ads.Included
Translate your system into TikTok's native style, run a 72-hour trend protocol, use TikTok Shop, affiliate and Spark Ads, and feed both platforms from one filming batch.
- 08The UGC BusinessPrice UGC like a production company, with licensing and add-ons separated.Included
Price UGC as licensing: 2026 base rates, an add-on schedule and a modelled $3K month. Decode briefs, script the add-on conversations, compare ten marketplaces, and meet the craft standards that get you rebooked.
- 09The PortfolioBuild a portfolio and showreel that make booking you low-risk.Included
Choose spec and beauty proof pieces, follow a section-by-section portfolio blueprint, build it in Canva with template links, and add a showreel plus a system that keeps it fresh.
- 10The Outreach MachineSend 25 researched brand pitches a week and follow up where the money is.Included
Build and refresh a target list with Claude, use five outreach templates written in full, follow up where the money is, and climb the gifted-to-paid ladder on a 25-pitches-a-week rhythm.
- 11The MoneySet your rate card, negotiate with scripts and get paid on time.Included
A visual rate card, four negotiations scripted (lowball, fixed budget, scope creep, exclusivity), a one-page agreement with eight clauses, invoicing and deposits, and the math for going full-time.
- 12The Brand Deal LifecycleRun deals from kickoff to delivery, then turn repeat brands into retainers.Included
A kickoff pack that prevents revisions, production and delivery packages, an after-deal engine for follow-ups, renewals and check-ins, and a script for turning repeat brands into retainers.
- 13The MeasurementKeep a monthly scoreboard, a live media kit and campaign reports brands trust.Included
A monthly creator scoreboard, a live media kit linked to Canva, a one-page campaign report brands forward, and a buyer's-eye audit of your own numbers.
- 14The ScaleOpen the architect lane and scale the system, not your hours.Included
Open the social media architect lane (pitch, build, delivery), set a weekly operating calendar, manage capacity and pricing power, and use agents to scale the system instead of your hours.
- 15The PR List & The LaunchWork a list of 500 beauty PR doors and run the 90-day launch.Included
A directory of 500 beauty PR doors, how to tier and pitch it in warm batches, a seeding pipeline from gifted box to relationship, list maintenance, and a 90-day launch that sequences the whole series.
Instant download after checkout: each Volume as a PDF.
Updates aren't guaranteed. When we release a new edition, we'll let you know.
