The agency

We take your brand on.
All of it.

Strategy, identity, websites, content, campaigns, CRM and AI visibility, run by one senior team and shaped around what your brand actually needs. For brands in categories where trust is everything.

What we take on
  1. Brand strategy01
  2. Identity & design02
  3. Websites & e-commerce03
  4. Content & creative04
  5. CRM & email05
  6. Paid media06
  7. AI visibility07

No handovers. No gaps between the brand, the website and the campaign. One team, one strategy, one standard.

What we do

Everything your brand
needs to be chosen.

Take one service or all seven. Most clients start with a full overhaul, then keep us on to run it.

Who you're for, what you stand for, and why you win. We define the position everything else is built on.

  • Brand audit
  • Positioning
  • Messaging & tone of voice
  • Customer insight
  • Competitor landscape
QYRAI™ brand strategy at a workshop with swatches and a strategy wall, featuring co-founder and CEO Gail and co-founder Shina Soobramoney

A brand that looks as credible as it is, everywhere.

QYRAI™ brand identity design

Beautiful, fast, built to convert. Shopify, Webflow, WordPress.

QYRAI™ website and e-commerce design

Campaigns and content with a point of view.

QYRAI™ content and creative production at an outdoor campaign photoshoot, featuring co-founder Inna

Turning first purchases into loyal customers.

QYRAI™ CRM and email marketing, featuring co-founder and CEO Gail

Spend that's tracked, tested and tied to revenue.

QYRAI™ paid social and marketplace advertising on a rooftop terrace, featuring co-founder Inna

Making sure AI recommends you, not your competitor.

QYRAI™ co-founder Gail Sagel reviewing a Diagnostic dashboard on a laptop at a desk
How we work

Built around your brand,
not a package.

Every engagement is shaped to what your brand needs. Most follow the same arc.

  1. 01DiscoveryWe get under the skin of your brand, your customers and your category, and run your Diagnostic.
  2. 02Strategy & roadmapA clear plan: what to fix first, what to build, and how we'll measure it.
  3. 03The overhaulWe rebuild what needs rebuilding, from positioning and identity to website, content and CRM.
  4. 04LaunchThe new brand goes live everywhere at once, properly.
  5. 05Run and growOn retainer, we manage and improve it month after month: content, campaigns, email, paid and AI visibility.
Why QYRAI™

Not another agency.

What changes when you hire one senior team that owns the whole brand.

The usual way
QYRAI
Who does the work
Senior people pitch, juniors deliver.
The founders you meet do the work.
How it's structured
A designer, a developer, a media buyer and an SEO who never talk.
One team, one strategy, answerable for one result.
What it's built for
Ranking on Google.
Being understood and recommended by AI, and found on Google.
Category knowledge
Generalists learning your market on your budget.
Beauty, wellness, aesthetics and health are what we know best.
How it runs
Projects that end at launch.
A partner that keeps building month after month.

The people doing the work.

Meet the team
Gail Sagel, Founding Partner & CEO of QYRAI™, in a white suit
Gail SagelCo-founder · Operations & Clients
Inna Tumarin, Co-Founder & Chief Innovation Officer of QYRAI™, in a white suit
Inna TumarinCo-founder · Strategy & Growth
Shina Soobramoney, Co-Founder & Chief Brand Officer of QYRAI™, in a white suit
Shina SoobramoneyCo-founder · Creative & Technology

Tell us about
your brand.

Whether you need a full overhaul or a partner to run it month to month, start with a conversation.